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Linux Radio Ads a Success, Not a Failure
Linux on Kim Komando's Show
October 6, 2009
First of all, I love the audacity of advertising Linux on the Windows-happy Kim Komando radio program. Kim is all about Windows, with a smidgen of Mac and lots of consumer electronics. But it was the perfect program to run a Linux ad campaign on, because Ms. Komando is really about doing things with tech-- sharing photos, connecting with family and friends, mobile devices, music, shopping, movies, job hunting, blogging, and everything else under the sun. What a great under-served audience to target.
Ken first created a high-quality professional 60-second spot, and then generously released it into the world for anyone to modify and use. Then he had funds for a two-week campaign, with these results:
179 phone calls
Ken my friend, that is what we call "a roaring success."
Read the rest at the Linux Today blog.