Editor's Note: Attending Linux Business Expo
Bad Karma from Microsoft to Blame?

Kevin Reichard
Thursday, April 20, 2000 03:38:16 PM
The Linux Business Expo--held in conjunction with Spring COMDEX and Windows
World in Chicago--didn't have the same sense of excitement found at
previous Linux shows. Part of the reason for that was logistical, as Spring
COMDEX tends to draw smaller crowds than Fall COMDEX. And part of the reason
had to do with timing, as Montreal's Linux Expo attracted a wide range of
Linux vendors (Red Hat Software, Stormix, Linux-Mandrake) who skipped Linux
Business Expo.
So how successful was Linux Business Expo in pushing the Linux agenda?
Moderately. Between meetings with Linux vendors--which I'll cover a little
later--I spent some time watching attendees visit the Linux booths to see what
they were asking for.
Generally, the attendees fell into two camps: folks who knew Linux well and
were using it on a personal level, and folks who didn't use Linux intimately
but were curious enough to sit through a presentation. I can't say that there
were a lot of sophisticated Linux users at the show, but there was a general
awareness of Linux that made baseline Linux evangelism unnecessary.
(Digression: How does one get to become a "Linux evangelist"? It seems like
every other day you find some yahoo or another proclaiming themselves to
being a self-proclaimed "Linux evangelist." Quite often these "evangelists" are
fringe players who contribute little to the Linux community. Too many Linux
evangelists, not enough shotguns.) Indeed, we've already won the first battle
in creating a solid base of Linux awareness in the overall computing
community.
Some highlights at the show:
- There was a beehive of activity surrounding the BSD booth. Sure,
part of it was trade-show schtick, as folks were lining up to have their
pictures taken with the BSD Devil and to snare free devil horns.
But there was genuine interest in BSD from many, many potential customers who
want an alternative to Windows or commercial UNIX and who were evaluating BSD
on the same basis as Linux.
- There was also a beehive of activity surrounding the certification
examinations offered by the Linux Professional Instiutute. Dan York has
done an admirable job in making Linux certification something to be taken
seriously (as opposed to the joke-like MCSE). As more vendors sign on,
Linux certification will be more and more important.
- Solid attendance at the SuSE and Caldera booths. Presentations at both booths were filled to capacity, even though neither company was throwing out mass quantities of
giveaways to attendees (unlike the seals who show up to the Microsoft booth
and clap their hands in order to snare a T-shirt).
- The first public
appearance by SCO after reorganizing the firm into three groups and making
more of a commitment to Open Source. At the show it was announced that two
useful developer tools were released as Open Source, with more technology
coming down the pike. Perhaps the most refreshing thing about the SCO booth
was that it didn't even contain a PC: just people there to answer
questions.