November 22, 2014
 
 
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.comment: Savor the Unmarketed Moment - page 3

Here They Come, And They're Not the Monkees

  • September 20, 2000
  • By Dennis E. Powell

Nothing. The flood of gibberish we're about to endure is part of the price of success. In that respect, I suppose there's some kind of twisted way of looking at it as a badge of honor, a benchmark. Sure, it will be sad, very sad, to see the childlike "press releases" issued by various projects be overwhelmed by the slick bafflegab of the pros. On the other hand, we'll have the new kernel, the new desktops, and the secret: we can download and use it all for free.

For those of us who have, as I do, a taste for occasionally fighting the losing battle just because the cause is attractive, there's always the fun in asking questions, calling the bluff, getting the marketing drones to admit that they're firing blanks. (Then again, I ask telemarketers if their parents would have put time and effort into their upbringing if they had thought that this would be the result, and I dutifully dump spam into the little SpamCop window.) But in the final analysis, it doesn't really matter. This isn't about people who are using Linux, who used it when it was necessary to know something, who maybe have even contributed in making it what it is. It's about the people to whom marketing matters, the new customers -- oops, partners -- the ones who have taken this long to figure out that the tithe to Redmond isn't necessary.

So take a mental snapshot of the Linux community around you, and hold onto it. We are in the last second of the one brief shining moment. We'll all still be able to do what we've done before, but everything will also be different. Remember now, because once gone it will not return.

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