.comment: Something Wicked This Way Comes
Crossing the Line

Dennis E. Powell
Wednesday, April 11, 2001 08:30:15 AM
Because once the stock market had reached the stratosphere many investors thought they
had been left out, initial public offerings -- IPOs, which are the first time a company
offers shares of itself in public trading, as opposed to venture capital investment --
were seen by many as perhaps the only way to get in at bargain prices. IPOs at that time
typically tripled or more in value the very first day. (Red Hat, for instance, was offered
at $14, but by the end of the first day was at $54.) But there is always a finite number
of shares available, not enough for everybody who wants them (which is why the price
rises, all else being equal, which in this case it wasn't). Who gets to buy shares at the
IPO price? That is determined by the "underwriters," brokerage firms hired to administer
the IPO.
Those who were paying attention will remember that Red Hat set aside a block of shares
for those in the community who had contributed to the things in their distribution. And
they will remember further that there were all kinds of irregularities as community
members sought to exercise their options to purchase those shares. They were angry about
it at the time. Most of the shares, though, were distributed by underwriters. Here is
where the allegations of illegality are raised.
Though I have no patience at all with plaintiff's lawyers, this time they may have a
case, according to federal investigators and people in the investment community with whom
I've spoken. Their case, though, isn't limited to Linux securities -- it could be brought
against just about any company that had an IPO during that era.
Here's why: The underwriters, investigators and investors say, were making all kinds of
demands in return for permission to buy shares at IPO prices. The abuses -- which such
demands certainly are -- covered a wide range, all of which stink to the high
heavens. Investors were required to purchase shares in other, less attractive
companies. They were required to purchase an equivalent number of shares of the IPO stock
later, at a higher price. They were required to keep their shares after the price rose,
rather than sell them at a profit. They were required to pay in commission a percentage of
their profit on the IPO stock. None of this was in writing, but in each case it was
understood that violating these demands would lock the investor -- typically a mutual fund
-- out of future IPOs, which was tantamount to a death threat at the time for fund
managers who needed to show huge profits on paper.
These things tend to force the share prices to artificially high levels. Anyone who
later bought shares -- which means almost everyone who invested in the company -- would be
buying stock at a price based not on the actual or anticipated value of the company but
instead on the manipulations of the underwriters. This is illegal. Indeed, I am told, we
can expect to hear of indictments of brokerage houses involved in 1990s IPOs, or perhaps
some of those houses agreeing to pay huge fines as part of settlements with the
government. We can also expect more class-action lawsuits. (For those who do not follow
the law, a little primer: The SEC may well indict some underwriters. This is about
punishment, not repairing the damage. Damage repair is the bailiwick of civil law, which
is where people file lawsuits.)
Okay, so what does this have to do with the companies themselves? Even if the
underwriters are in the wrong, why sue the companies? Aren't they as much victims as the
investors were?
Imagine that you buy a new carpet. You sign a contract with the rug company, who hires
a different company to install the carpet. The carpet installers come and, while
installing the carpet, help themselves to the silver. Who do you go after? The carpet
company with whom you have the contract. It's up to them, then, to go after the company
with whom they had the contract. (Yes, it's a grossly oversimplified example. For
instance, you'd also call the police. And perhaps the individual carpet installers would
go to jail. But you want your silver -- or its value in money -- back, and that's a civil
action.)
When a company offers shares to the public, it must publish a document called the
Prospectus. This is supposed to detail the company's prospects for making money as well as
the terms and conditions of the offering. The officers of the company must affix their
signatures to the Prospectus, certifying that what it says is true. The company and its
officers are the ones doing the certifying; the underwriters are just the hired help --
the carpet installers. It's up to the company to go after them if they think they
can. (The playing field is by no means level: Red Hat will run out of money to pay lawyers
long before the underwriters, big investment houses, will. This figures in in another way:
The company is more likely to settle quickly, to make the whole thing go away. This means
paying practically nothing to the plaintiffs and a great deal to their lawyers. This
stinks as badly as anything the underwriters are accused of having done, but it's
perfectly legal. Absent membership in the bar or a position as head of Rainbow-PUSH, it
would be called "extortion.")
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