All About Google's ChromeOS, by the Pundit Savant The Three-Way Race and the Spoiler Emery Fletcher
Thursday, July 16, 2009 04:02:01 PM
I have decided to become one of the vast multitude who have been
offering opinions on the great Talking Point of these days, Google’s
Chrome OS. I feel eminently qualified to do so, because I know just
as little about it as everyone else.
Not long ago I did a short article commenting on the apparently
endless race between the Windows, Apple, and Linux operating systems
for the hearts and minds of the public, and how each had a very
different strategy for the contest. In it I cited the seminal essay
by Neal Stephenson In The Beginning Was The Command Line, adding that
despite the fact it was written ten years ago, the strategies of all
the runners have remained the same, and that they are all in the same
relative positions with regard to market share today that they were in
1999.
Not Really Theirs, Not Really an OS
Less than a month after that article, Google announced the intention
to produce their own version of an operating system, Chrome OS. Well,
they admitted, it’s not really their own (the operative kernel is
actually Linux), and it’s not really an OS (just a way to climb on
board the Internet), but it will have a brand-new GUI, which is all
the average user sees anyway. The way they described it, the GUI will
do little more than lead you to the web and then get out of the way.
In short, it seems to me this approach is not much like what the
expression “operating system” was devised to mean, namely an
organizing technology to couple hardware to software. This is more
like a way to couple the web nearly seamlessly to a piece of user
hardware, so that everything from porn to Powerpoint can be
accessible without occupying the slightest additional physical volume
in the user’s desk/pocket/purse. It is also a clever way for Google
to step right up to the user face to face, without the intermediary of
any other corporate entity than generic hardware.
And Impurify Our Precious Bodily Fluids
The opinions on this approach as expressed in the IT press have ranged
from enthusiasm (“Just what we need!”) to horror (“Google will steal
your information!”) to agnosticism (“Nothing but vaporware!”), and
predictions of its effect have ranged from “It’ll kill Microsoft!” to
“It’ll kill Linux!” to “It’ll kill itself in no time!” What is most
interesting is that the full range of those opinions is coming from
loyalists of each of the Big 3 systems, the most extreme views – both
pro and con – from the True Believers.
That’s interesting, but not surprising. Fundamentally, what Google
has done is declare that the ancient and honorable Three-Way Race is
just too Twentieth Century to bother with, that nobody really needs
all that real-world storage space and the ugly tower under the desk,
that as long as you have a screen and a route to the web, life will be
great. With Chrome OS, you’ll be able to get all you want from the
digital universe unencumbered by anything bulkier than a Blackberry or
an iPhone. (That will be especially useful while you live in your car
because you’ve been laid off by your IT employer.)
Hey, We've Been Here Already!
On the surface, Google’s strategy looks really new, but it is in fact
very old. Look at it this way: it is really a return to the very
first days of computing when terminals were hardware objects that gave
users access to the mainframe, where all the programs needed to
manipulate the user’s data were stored. Google’s approach simply
declares that the Cloud is the new mainframe, but this time you have
to buy your own terminal.
Will it fly, and is the Three-Way Race null and void? My definitive answer is we’ll learn soon enough!