Back to article

Linux Radio Ads a Success, Not a Failure

Linux on Kim Komando's Show

October 6, 2009

First of all, I love the audacity of advertising Linux on the Windows-happy Kim Komando radio program. Kim is all about Windows, with a smidgen of Mac and lots of consumer electronics. But it was the perfect program to run a Linux ad campaign on, because Ms. Komando is really about doing things with tech-- sharing photos, connecting with family and friends, mobile devices, music, shopping, movies, job hunting, blogging, and everything else under the sun. What a great under-served audience to target.

Ken first created a high-quality professional 60-second spot, and then generously released it into the world for anyone to modify and use. Then he had funds for a two-week campaign, with these results:

179 phone calls
63 emails
4 personal visits

Ken my friend, that is what we call "a roaring success."

Read the rest at the Linux Today blog.

We have made updates to our Privacy Policy to reflect the implementation of the General Data Protection Regulation.