Getting the Real Facts: How Industry Analyst Reports Can Trick Readers
Did the Study Include All Relevant Costs?

Maria Winslow
Monday, November 14, 2005 10:12:15 AM
Any study of TCO must include all relevant costs in order to be
reliable. Go over the numbers for the studies that examine cost
issues to make sure they look realistic. For either return on
investment (ROI) or TCO, make sure the study authors covered all
the bases. For a brief refresher on TCO and what should be included,
see the first article in this series, Getting the Real Facts: How to Read an Analyst's Report.
One of the Microsoft-sponsored studies actually omitted a good
number of client access licenses (CALs), which are typically a large
portion of the licensing cost. This is a serious oversight, resulting
in a misleadingly low cost for the Windows deployment.
Whether intentional or due to oversight, omissions of related costs
in ROI and TCO studies are inexcusable and will yield warped findings.
Lesson: omissions can make the data unrealistic in practice.
Next: Is the Methodology Clear? »