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Getting the Real Facts: How Industry Analyst Reports Can Trick Readers - page 6

Start from the Beginning

  • November 14, 2005
  • By Maria Winslow

And finally, it really does matter who sponsored the study. Any reputable analyst firm will discose the funding source, if there is one. Naturally, any study sponsored by a company that shows its products in a favorable light must be considered less reliable than any independent study. This point is just plain common sense.

Lesson: vendor-sponsored reports can be biased.

 

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