Tale of a Black Dog
A Pretty Poochie Arrives

Russell Pavlicek
Thursday, December 8, 2005 10:07:28 AM
After seeing the device in action at LinuxWorld Conference and Expo, I
quickly pre-ordered one after my return home. Shipping on the new device
was set to begin around September 1, so I was anxiously waiting for the
new pup to arrive. Production delays and a large number of pre-orders
(guess I wasn't the only one impressed at LWCE) delayed shipment for
almost a month, but that was understandable given that it was a totally
new device.
Finally, the day came when the dark pooch arrived. Given that this device
is apparently a production prototype of some future portable computing
device, I fully expected the shipping carton to contain a simple, vanilla
box holding the Dog, a CD with needed software, and maybe a sheet of
information on installing the little beast. Much to my surprise, I
discovered that the folks at Realm Systems had come up with a packaging
system almost as clever as the device it held.
Opening the shipping carton revealed a bag styled after a sack of dog
food, with the Black Dog logo on the front and verbiage exclaiming, "NOW
with sample bytes of juicy CODE." The reverse side of the bag contains
Ingredients ("Serving Size: Fits in your hand") (see Figure 2), Contents (the device
specs), and an obligatory product warning ("Some engineers may have been
harmed in the making of this product"), as well as information on the
coding contest. Inside the bag is a small, black box that holds the
beloved beast, graced with a black dog collar with steel spikes (see Figure 3). Quite an impressive presentation for such a quiet little product.
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