Blue Security's Do Not Intrude Registry - page 3
According to Reshef, half of Blue Security users have reported a drop in spam, with 26 percent reporting a reduction of more than 50 percent. Reshef thinks that as the community con Win32 tinues to grow, the number of compliant spammers will also increase. Twenty-five spammers are already complying or in discussions for compliance, including major US and European sources.
Spammers are business people and profitability matters to them just as much as it does to anyone else. If large portions of their mailing lists are opposed to receiving their products or services, it means lost revenue. The profitability of the spammer is affected even more because they have to deal with the nuisance of receiving daily opt-out requests. It makes for wasted effort in the spammer operation. "It's definitely an incentive, if not an imperative, for spammers to comply with Blue Security," Reshef said.
Additionally, the Blue Security team proactively alerts the appropriate government agencies, such as the FDA or SEC, to spammer activity. They have also had success working with Web hosting providers to shut down Web sites that act as sources for illegal advertisements.