Web Marketing Your Business With Linux, Part 1 - page 2
Why Have A Company Web Site?
As a customer, here is a partial list of what I usually look for on a basic business web site. Nothing flashy, just solid information.
- Contact information
- Product information
- Product pictures
- Company events
- Interviews with company personnel
- Industry news
- Mission statement
- Job listings
- How-to's by company personnel
- White papers
- Anything else that helps promote your products, services, people and business
Put all those things on a web site and a customer will definitely know what your company is all about. It would also provide valuable take-home information, that the customer can use immediately. If you continually update the site with fresh stories, products and links, your customers will return again and again. Over time, you could easily develop a reputation as the go-to company in your particular field. Every time a new (or old) customer viewed one of your pages, it would be a chance to provide them with a product or service, courtesy of your company.
Now that we have solid reasoning for a business web site, let's see what it takes to get one up and running. It might be easier than you think, especially using Linux tools. These are the general steps needed to start and run a basic site.
- Collect, organize and lay out the information you want your customers to see
- Build your pages using some type of editor
- Copy the completed pages to your web server using some type of transfer program
- Monitor the site using log files and Linux tools
- Update and maintain the site
- Integrate your business with the Web